NRTC Enhances Marketing and Customer Experience Capabilities Through Pivot Acquisition
Herndon, Virginia – September 8, 2023
NRTC’s focus is to be our members’ trusted technology partner. We often manifest this in terms of helping members plan, build and manage their technology investments.
But, in the broadband space, there’s another very important element – launch and grow. This customer engagement work becomes even more critical as the competitive environment intensifies.
With that in mind, NRTC is pleased to announce that The Pivot Group, LLC is now part of the NRTC family.
Pivot is broadband’s leading marketing and CX (customer experience) agency. They collaborate with people who are doing meaningful work in the communities they serve and come alongside them to help their organizations grow and thrive. They accomplish this by assisting organizations in defining and living out their brands, telling their unique stories, and strengthening relationships with their customers. Pivot’s in-house capabilities include market research, branding, web development, marketing strategy, creative services/advertising, digital/social, CX consulting, and employee development (training).
“One of NRTC’s strategic goals is to bring more capabilities and experience in-house, so we can better serve our members,” said Tim Bryan, NRTC’s CEO. “Our board and members have told us that marketing support is critical to their success. We’re thrilled to welcome The Pivot Group, and we know our broadband members will greatly benefit from the solutions they offer.”
As NRTC looked for more ways to help members successfully build their broadband business, Pivot stood out. In addition to the quality of their work and expertise, we respected the depth and strength of the relationships with their clients – many of whom are active NRTC members. Members who work with Pivot absolutely love them and stay with them long-term, creating a true partnership.
“Our passion has always been serving our clients and helping them be successful,” said Dave Nieuwstraten, Pivot’s CEO. “We’ve known and worked with NRTC for a long time. When we realized how much our values align and began thinking about what more we could do together, combining our organizations is too exciting an opportunity to pass up.”
Pivot will continue to provide clients with the same innovative and creative services with the same talented staff, many of whom have roots working directly for rural service providers across the country. Another benefit of adding Pivot to the NRTC family is that many of the services they provide can help the entire NRTC membership whether they are in the broadband space or not.
In addition, both Pivot and NRTC staff are excited to explore opportunities to leverage our respective strengths and introduce new services to our members.
About Pivot
The Pivot Group, LLC (Pivot) is broadband’s leading marketing and CX agency. We collaborate with people who are doing meaningful work in the communities they serve and come alongside them to help their organizations grow and thrive. We accomplish this by assisting organizations in defining and living out their brands, telling their unique stories, and strengthening relationships with their customers.
Pivot was founded in 2004, and we’ve been growing ever since. The formula that drives our success is simple: hire talented people who care and focus on helping our clients instead of making money off clients. Is there a better indicator of the value we provide than our very low client turnover rate? Most of our clients and our retention rates blow away the industry average.
We are a group of dreamers and hard workers who love telling our clients’ stories. We also love pizza. Because pizza.
Pivot Group, LLC
Jeremy Graves, President
Contact Pivot
About NRTC
NRTC is a member-driven cooperative that provides technology solutions to help more than 1,500 electric and telecom members bring all the advantages of today’s evolving technology to rural America. NRTC’s products and services are developed specifically to meet the needs of rural providers and their customers, and include smart grid and utility solutions, broadband engineering, infrastructure and managed network services, mobile service solutions, and video solutions. NRTC helps providers grow by delivering end-customer technical support, network services, cybersecurity solutions and revenue-generating services leveraged by a powerful service delivery platform. NRTC helps ensure member success by bringing national scope and scale to local, rural projects and helping integrate technology solutions with existing infrastructure. Visit www.nrtc.coop.
NRTC
Chris Martin Vice President, Member & Industry Relations
703-787-7288
cmartin@nrtccoopstg.wpengine.com
