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Streaming Video Dominates Web Traffic

Randy Sukow Dec 8, 2015

Streaming audio and video represents more than 70 percent of Internet traffic in North America, according to a new report by Sandvine, a Canadian network solutions provider that monitors Web usage. That is double the 35 percent audio and video streaming share that the company measured five years ago.

“Streaming Video has grown at such a rapid pace in North America that the leading service in 2015, Netflix, now has a greater share of traffic than all of streaming audio and video did five years ago,” said Sandvine CEO Dave Caputo said in a press release yesterday. “With Netflix, YouTube, Amazon Video, and Hulu increasing their share since our last report, it further underscores both the growing role these streaming services play in the lives of subscribers, and the need for service providers to have solutions to help deliver a quality experience when using them.”

NRTC and its NeoNova subsidiary are stepping up their streaming services to members through OtterTV, an over-the-top video lineup especially suited for rural viewers. They plan to provide more information about OtterTV in early 2016.

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