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Survey Finds Traditional Subscription TV Still Popular in Rural Markets

Randy Sukow / Apr 15, 2016

Survey results announced this week by Innovative Systems, a Mitchell, SD-based company selling Internet servers, show only 1 percent of rural households are pure cord-cutters viewing over-the-top programming exclusively. At the same time, 82 percent of rural households subscribe to traditional cable, satellite or IPTV subscription services.

Research firm Cronin Communications conducted the phone survey of 400 homes served by rural independent video providers. The survey also found that subscription TV viewers pay an average of $90.64 a month for service. About 75 percent of the surveyed homes had Internet service and although few relied on OTT alone, 23 percent of all households streamed an average of 7.59 hours of programming a week.

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