Webinar Recording – From SEO to GSO: Prepping for the AI Search-pocalypse

Say goodbye to keyword stuffing and hello to smarter search. AI search engines like Google’s AI Overviews are serving up instant answers and skipping the clicks. That means your content needs to be smarter, sharper, and ready for AI to find it first.

In this webinar, Pivot’s Director of Web Services, Travis Chillemi, broke down what “GSO” (Generative Search Optimization) really means, why it matters, and how you can survive—and thrive—in the wild world of AI-driven discovery. No doomscrolling required.

Key Takeaways:

Learn about GSO Boost, Pivot’s new offering to help you prep for the AI Search-pocalypse!

What GSO is—and why it’s the new SEO

How AI search engines prioritize content (hint: it’s not about keywords anymore)

What a Zero-Click search is, and what it means for your business