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New NRTC Branding to Emphasize Commitment to Members and Technology

Randy Sukow / Apr 29, 2016
This summer, look for big changes at NRTC. We will unveil a new logo and a redesigned NRTC.coop website. We’ll have a new look for our collateral and our monthly newsletter, NRTConnects, will have an updated, streamlined look.

The goal of the rebranding is to more effectively convey NRTC’s member and technology focus; make it easier for members to engage with us and reinforce NRTC’s values. As past NRTC Board Chairman Randy Houdek said while mentioning the rebranding during the 2016 NRTC annual meeting in February, “While NRTC’s story and technology solutions are evolving; its principles remain grounded in its rural and cooperative roots.”

NRTC CEO Tim Bryan revealed the new tagline that will go with the logo during the annual meeting: “Member Driven. Technology Focused.”

Perhaps the first thing members will notice is the new logo. At the annual meeting, Bryan reviewed the other three logos NRTC has used over its 30-year history. “You say, oh, wow, it’s a logo. But the logo means a heck of a lot more than just what it’s going to look like,” he said. “Our logo is only a reflection of what we’re hoping to convey.”

Also look for a new website that will maintain all functionality of the current NRTC website, but with much more information about NRTC technology solutions. And, even more exciting, NRTC will launch a robust Member Portal so you can find more specialized information and better manage your interactions with NRTC.

Also, after its May issue, NRTConnects will take a brief break from its regular publication schedule and reemerge in August in a new, streamlined and mobile device-friendly format.


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